TruYou, it's a sincere statement of how we approach every one of our clients! We take the time to get to know you; we’re passionate and dedicated to making you feel as comfortable and confident in your own skin as possible.

As a registered nurse and with over ten years experience in appearance medicine, I have extensive experience in the industry. I've worked in a number of different clinic environments, as well as managing and owning successful appearance medicine and beauty therapy businesses in the past.

TruYou is a collaboration with some of my most respected colleagues. We are all experienced professionals, specialising in a boutique service offering and providing treatments in several convenient locations across Northland, and in Gisborne. If you’ve been to see us, you know we love a laugh and good chat, which is always the best part of any of our treatments.

Here at TruYou, we’re all about enhancing your natural beauty and bringing out the best in you - we love helping you find the 'TRUYOU'!

"Not Just a Pretty Face: New Cosmetic Academy Established in Northland."

 - Northern Advocate, November 2020


NORTHLAND COSMETIC ACADEMY offers a range of one-to-one and small group courses in the art of cosmetic tattoo and specialised appearance medicine techniques.

Our team of experienced practitioners and qualified educators provide comprehensive training programmes to equip you with the skills to build a profitable business in the world's leading beauty techniques!

For more information about TruYou, visit the Northland Cosmetic Academy website or Facebook page!


Chrissie Dawkins

I started my career as a Registered Nurse contracting in many different areas of the health sector, including GP practice nursing and palliative care. I have previously owned a successful Appearance Medicine and Beauty Therapy clinic in Auckland.

During my time within the industry, I have gained a strong background in facial assessment and administering Botulinumtoxin-A and Dermal Fillers, as well as performing collagen induction skin corrective therapies, such as Dermal Needling and Fractional CO2 Laser. I am also experienced in spider vein laser, hair removal and photo rejuvenation.

I created TruYou with the vision of providing specialised treatments and expert care, with an honest approach. Our collaboration means that we can offer these services in a number of locations convenient to you.

Whangarei, Kerikeri & Tutukaka
(027) 4444142

Suzie White

My nursing career has been varied and exciting, working initially in a DHB within different roles and disciplines, and I developed a passion for Emergency nursing where I stayed for many years. I have worked in senior executive roles such as Project Director, General Manager of a hospital and in Quality and Risk / Auditing roles for large national organisations.

Appearance Medicine is now my passion, while working both as a clinical injector as well as a national trainer for nurses in the industry. I have had the privilege of helping many people along their journey to self-confidence.

I approach facial assessments in conjunction with the individual person, and together we explore desired outcomes and how we can make a difference through the use of Botulinumtoxin-A, Dermal Fillers, collagen induction skin corrective therapies and fractional plasma devices.

Whangarei & Gisborne
(021) 2457198

Penny Honey

I'm a qualified practitioner with over 10 years industry experience in Beauty Therapy and more than 5 years in Cosmetic Tattoo. I'm passionate about delivering the best results for every one of my clients and I'm continually working to advance my experience and techniques.

I originally established The Brow Academy to offer client treatments and to provide comprehensive training in the art of cosmetic tattoo. I'm so excited for my business to now be part of the TruYou 'family' and feel blessed to be in the same company as these skilled professionals.

Our business values are very similar and we all love the idea of offering all of our clients a more comprehensive range of treatments and cosmetic tattooing courses through Northland Cosmetic Academy.

(09) 988 9931

Lucy Smith

I’m new to the TruYou team, having started in an administrative role and now moving into a marketing-focused position, I’m very excited to see where this journey takes me.

Coming back to NZ after having lived overseas for five years, joining the TruYou team made me feel at home again. It’s such a positive, friendly environment here – the perfect place for me to rebuild my life.

I have many years of administrative experience and with a background in Law and English, I love to research and write articles. I’m passionate about helping people and that’s why I feel so proud and privileged to be apart of a business that goes above and beyond to make so many people feel great about themselves!

Whangarei, Tutukaka & Gisborne
Phone: (021) 02549685


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